A Greek Success Story

Observing Greece, 12-1-2015 

It is a shame that any good news about Greece and/or Greek ventures one tends to only find by accident and not through a process. The latest ‚accident‘ was that I came across this article describing how a Greek yoghurt firm rose from the ashes after a huge fire.

The company’s name is Kri Kri and I looked up its website. One doesn’t need to browse for very long to recognize that this company is a bit of a jewel. And not a small jewel at that: sales over 70 MEUR; significant international operations.

This company is not successful because because Greece is such a good or bad place to do business. It is not successful because Greece has a world-wide competitive advantage in the area of yoghurts. Instead, this company is successful – like most other companies which are successful – because it has entrepreneurial owners who recognize and pursue business opportunities with a can-do approach.