Date: 15-01-2013
Source: The Economist: Schumpeter
Which risks loom largest for businesses in 2013?
IN “THE MAGIC MOUNTAIN” by Thomas Mann, a young businessman visits his ailing cousin in a sanatorium in Davos, in the Swiss Alps. The businessman starts to feel unwell himself. The sanatorium’s chief doctor, who also owns the place, advises him to rest. He ends up staying for seven interminable years.
Reading reports on risk can have much the same effect. The more you read, the more risks you see; eventually, you succumb to nervous exhaustion. This week saw the publication of two particularly angst-inducing accounts: “Global Risks 2013”, by the World Economic Forum (which meets in Davos this month), and “Top Risks 2013”, by the Eurasia Group, a consultancy.
It is nevertheless worth pouring yourself a stiff whisky and ploughing through all those pages about “chronic labour-market imbalances” and “the unforeseen consequences of climate-change mitigation”. These reports not only provide warnings about dangers that can be avoided by better planning or clearer thinking. They also suggest opportunities—for it is a basic law of business that one man’s cliff is another’s ladder.
The WEF explores some familiar problems, such as rising inequality and the fragility of the global economic system (which is being tested anew by the unfamiliar combination of bold monetary policies and austere fiscal ones). But it focuses on two more unfamiliar threats that lie just beneath the surface of everyday life, in your inbox and your medicine cabinet.
The WEF speculates that “digital wildfires” could wreak global havoc. The internet spreads disinformation in the blink of an eye. Traders, human and robotic, act on it faster than you can say “flash crash”. In July 2012 oil prices rose by more than $1 a barrel when a Twitter user, impersonating the Russian interior minister, tweeted that Syria’s president, Bashar Assad, had been “killed or injured”. In October NASDAQ halted trading in Google shares when a leaked earnings report led to a $22 billion plunge in the company’s market capitalisation. And in November the BBC was rocked when an irresponsible news programme prompted Twitter users to accuse an innocent politician of paedophilia. Den Rest des Beitrags lesen »


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